StephanieTyler.com is a big site. It is content-rich, and not just in the blog. However, two potential problems with a huge site exist:
A) the tendency for the navigation to get out of hand as everything (and I mean EVERYTHING) gets a navigational button and/or some sort of call-out on the home page. When this happens to site I call it the Cheesecake Factory Menu Effect. Have you ever eaten there? Good food, nice ambiance, but the menu is a book. It takes people FOREVER to order. They simply can’t make up their minds. Too many choices and they often get flustered. We didn’t want that to happen to Stephanie’s new site. (We don’t want that to happen to anyone’s site!) Because when you are already parked and hungry and a waitress is standing at your table, you will eventually make a decision. But when you are in front of your computer and nothing from the great mass of choices has a clear sense of importance, you may just give up and go elsewhere to be entertained.
B) To combat the CFME, sites will frequently under-navigate. True, sparseness has a certain elegance, but then content frequently goes un-found. Secondary pages have lots and lots of subnavigation and as a site owner, you are now relying upon the visitor to have a strong desire to keep searching. That is a lot to depend upon, even when you have robust content.
Stephanie is a great content provider. She loves sites that keep giving and wanted one herself for her readers. “I want a site that feels endless,” she challenged us.
Enter the action boxes. Visit StephanieTyler.com and try to resist those beckoning blue and purple right-hand boxes.
Says Stephanie: “I can tell things are easier for people to navigate because I’m getting requests from readers and booksellers for goodies, whereas I never had before and I had the same information up on my site for years!”
We invite you to head over to StephanieTyler.com and explore. It goes on and on and on… And on this blog, Waxcreative and Stephanie are giving away a signed copy of Risking It All to a randomly selected winner. All you need to do is leave a comment telling us what content treasures in Stephanie’s site you found and liked. A winner will be announced here sometime Tuesday. Thanks!