Welcome to the new podcast series: Promotional Secrets for Authors! brought to you by Waxcreative Design and Autographed By The Author stickers.
Hosted by award-winning author and professional publicity coach Elizabeth Yarnell, these podcasts connect author to author about book promotion.
This week, we have Mia Marlowe (one of Waxcreative’s newest launches). Mia Marlowe is a lucky girl and she knows it. Both her real life hero husband and her terrier treat her like a princess. No wonder she writes sensual historical romance with a sparkle of magic.
What kinds of promotional efforts have brought you the most benefit in terms of recognition and book sales?
MIA: If I knew what really worked, I’d be answering this question from a beach house on Maui. However, the best way I’ve found to connect with readers has been through my blog and social networking. I attend the Romantic Times Convention and RWA National each year and so many people have introduced themselves to me by telling me they are my friend on Facebook or Twitter or that they regularly follow my blog. We have an instant connection.
What secrets can you share to help create successful book signing events?
MIA: My most successful signings have been held in conjunction with speaking engagements. If I speak for a writers or readers group and then lead them to the bookstore, I usually sell out. Organizing a signing with other authors also helps because we all benefit from the pre-signing promo we do individually. Staging readings and offering gift baskets helps create a party atmosphere readers enjoy.
Do you have branded promotional items other than paper products?
MIA: No. I’ve never bought a book based on a branded potato chip clip or bit of bling, so I haven’t invested in any.
Is there anything you always carry with you, in case you run into readers of your books?
MIA: I always carry collectible Romance Trading Card of Touch of a Thief. These are fun little cards that display my lovely cover on one side and my hot hero on the other. It can double as a bookmark or for readers who prefer ebooks, it serves as a physical record of my book in their cyber library.
Do you have a final tip to offer on conducting successful author promotions?
MIA: Find a type of promo that you enjoy. You’ll be more likely to do it consistently which is what’s needed for any kind of promo. I love blogging and social networking because it gives me a chance to hear from readers. That’s why I invested in my new website. It’s my cyber-home, my public face on the web and I’m very pleased to offer a place for my readers to learn more about me and my books and connect with me. However much I enjoy chatting with readers online, I have no way to measure the effectiveness of this sort of promo and I need to be sure blogging, FB and tweeting doesn’t cut too deeply into my writing time. The best promotion an author can do is write the best book she possibly can. That’s my main focus.
Great tips and tricks, Mia. Thanks! For all our listeners, check back here regularly to get insider secrets from bestselling authors about what promotional tools YOU can use to support yourself as an author. Or subscribe to the Promotional Secrets for Authors podcast on iTunes!
Thanks for listening, and thanks for showing off your signed books with our gold Autographed By The Author sticker… the signature sticker that makes your signed books that much more valuable on the store shelf and in a reader’s hands.
We know you have promotional secrets to share! We’ll have an easy-to-use online form ready for you soon, but in the meantime, please email us if you want to be interviewed, be featured here, and share your secrets with other authors.