Ten Things to Know About Waxcreative
Here’s why we’re awesome:
With a gazillion web designer options to be found in any internet search, making your choice is daunting. We get that. We’ll make it easy to put us at the top of your short list with a list of our own:
Our visual work is par excellence. We believe in clean design. We’re sparing with our drop shadows, fierce about consistency, and giddy over fonts (except for those with bad math that causes awkward letterspacing. So Not Worth It.) We employ visual approaches that fit our clients’ brands and message goals, and for author sites, do not compete with covers. You expect top notch visual presentation for your web site; but there is so much more to consider. Web development is a journey, and we stay away from gimmicky visual trends for the sake of “it’s cool” at all checkpoints — it’s only “cool” if it furthers your goals, and can outlast the fashion du jour.
The code we create is sublime. It’s clean. It works, and not just across browsers and viewports… it works for your needs. Sure, over the years your wax-created code will need tuning, but that is the nature of any industry moving at this speed. We’re solving new design challenges every day with all kinds of innovative thinking… (and it is true, Abi can think in code.)
Every step of Waxcreative’s process is carefully thought out and executed. From the initial client questionnaire through the design & development process, and beyond — we never stop caring. Our clients (primarily authors, creative professionals, and small businesses) have individual and specific online needs. At Waxcreative we work with our clients one-on-one to identify strengths as well as areas that are better left out of the limelight. We ask a lot of questions. We never think small. We do, however, think long-term. And it shows.
Our custom CMS is so innovative, so game-changing, and so in demand from our existing client base, that we are not even advertising it. Heck, we’re barely talking about it. This is not just a creatively assembled collection of plug-ins that we slapped our name on and called it “fresh”. We spent years paying attention to how clients use their sites month after month, book after book, and alongside industry changes. We call it CX: The Client Experience — and we created tools that take it all into account. This is the CMS for that all-important audience of one: the Person whose Name is on the Masthead. Now, that’s fresh.
Relationship, Part 1: That warm fuzzy of knowing. One of the scariest emails to get is the one where your web person let’s you know they’ve packed up shop. Or worse, they simply disappear. Barring California falling into the Pacific, Wax is here. Our internal wiki has a complete dossier on your project, a veritable how-to. So, when our designers move on (as designers will do), transition is smooth.
Relationship, Part 2: We are always learning about you. Because we’ve been doing what we do in a niche for so long, we have had the opportunity to observe and respond to trends. We watch not just what your audience expects (that’s what all designers do), we’ve been watching you.Because of our unique position as a both a development and a maintenance studio we see trends over years… from book to book, year to year. And since we’ve been doing this for dozens of regularly publishing authors for more than a dozen years, our cross-client knowledge base is vast.
This is a unique team in many ways. Incredibly talented? Sure. Whipsmart clever? You bet. But more important is the impressive level of dedication our staff shows for their work and the art of design. We like each other, and we like what we do. And we think that liking our jobs is a pretty important part of life. Looking for a job? We’re always open to meeting potential superstars.
We care for our legacy sites (Yes, we know tables). We’re talking about the web, where the most successful sites continue to grow and change. We wouldn’t have been able to have maintained such happy client relationships for so long if we built sites that needed to be torn down with every new wave of technology. So, even when your once cutting edge code goes seemingly obsolete, your site will still work. Our strength in strategy and innovative implementation guarantees success at launch and over time. Many can see the here and now. Wax goes beyond, making the future a very, very bright place indeed.
Your brand is more than just a website. We are a full-service studio and will expand your design to your newsletter, social networks, print work, even book covers for your self publishing endeavors—whatever you want, we can make look and feel like you.
What you can see on our website now, as a prospective client, isn’t the half of it. We have a huge resource section for our clients, filled with information on web strategy, book promotion, and working with Waxcreative Design.
Actually, this one goes to eleven… Or rather it would, if it made sense to do so. We won’t waste your time with extra stuff just because we can. If it doesn’t make sense to build it in, we’re not going to allocate your resources in that direction. We’re no-nonsense and respectful on your dime.