Comments on: Taking Names

By: Keira Soleore

Keira Soleore — Fri, 18 Jul 2008 19:00:42 +0000

Brilliant you two, as always. How do you manage to keep up with this? Through a newsletter from somewhere. I thought paper newletter-sign-ups were passe. Now, I’m convinced otherwise. Doh. Of course, it makes sense. The person’s right there. You’ve established first contact. Now capitalize on it with a bookmark from you and a likewise committment from them in the form of an e-mail address.

Emily, if you ever decide to read law, do crim-law. You’re terrifically persuasive.

By: Emily Cotler

Emily Cotler — Wed, 16 Jul 2008 21:44:17 +0000

Hi Teri, Thanks for the comment. I have suspected that this was the case, that people will be more likely to offer their mailing info when face-to-face and it’s easy to do.

By: Teri Nine

Teri Nine — Wed, 16 Jul 2008 01:05:02 +0000

You know, I an usually reluctant to sign up for newsletters online just
because I get so much spam. But if I were right there next to an author and
she had this out in front of her and she just signed a book for me I bet I
would sign up. Never really thought about it before, but yes, I would.

Love the blog. Found you through the Julia Quinn site.

Thanks!

By: Abi Bowling

Abi Bowling — Mon, 14 Jul 2008 21:01:26 +0000

For those who don’t know, the CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act) “establishes requirements for those who send commercial email, spells out penalties for spammers and companies whose products are advertised in spam if they violate the law, and gives consumers the right to ask emailers to stop spamming them.” (text taken from here).

The CAN-SPAM rules have just been updated, by the way, so if you’ve been used to handling your newsletter lists a certain way for a while, now is definitely the time to make sure you are compliant. You can find the updated CAN-SPAM rules here. They are worth looking at if you have a newsletter so you don’t run the risk of being fined!