Exploring and understanding audience, encouraging communication, announcing excerpts and celebrating book releases. Just basically talking about websites... and the occasional cupcake.
NEW BOOKS:
This is an exciting month for me personally, as I get to announce another family book release. My cousin Elizabeth Yarnell released the second edition of her Glorious One Pot Meals cookbook earlier this month. This book is remarkable for several reasons. The content, of course, is wonderful. Elizabeth patented a new way of [...]
…having a very scattered day. When writing directions, this is a good space in which to work. When writing directions on the web, this is especially true.
Assume that the person reading the instructions is not an idiot — no one wants to be talked down to. But grant that that person is distracted, or just [...]
Whether you are on the Mall or at the mall, you can’t help but feel the energy of today. Community will be the key to the next four years. What can we as individuals contribute to our communities that can in turn strengthen the nation. President Obama can’t do this on his own, he can [...]
A frequent problem in any industry is the tendency to speak to your audience in terms and timing that make sense to you. But you are on the inside. Your audience is not. I blogged on this concept last spring in terms of file names. But the same thought process should be considered when writing [...]
NEW BOOKS!
On Tuesday, two days before Christmas and the second night of Hannukah, Hope Tarr and Jennie Lucas each released a great read. If you didn’t get these in your stocking or with your menorah, go gift yourself.
Jennie Lucas’s Italian Prince, Wedlocked Wife, a Harlequin Mills&Boon, (complete with all that M+B are known for in [...]
