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Exploring and understanding audience, encouraging communication, announcing excerpts and celebrating book releases. Just basically talking about websites... and the occasional cupcake.

Monthly Archives: March 2009

Home Sweet Home

During QA testing of a recently launched site, we got one of these comments:
The “Home” icon should be the first icon listed at the top of all the pages instead of “Books” being the first icon.
I do understand that top left and most prominent is where site visitors expect to see a HOME button, and [...]

Hope is a Happy Client

If you are considering Waxcreative Design, consider this letter from Hope Tarr:
As a mid-list author navigating today’s often stormy commercial fiction market, breaking out of the proverbial pack involves more than just writing your very best book. A strong web presence is vital to reaching my readers, and the lynchpin of that presence is, of [...]

New Launches: Lori Foster x2

We’ve been busy. And I haven’t been blogging enough, and so I am a little slow with the news of our recent Waxcreative launches. We have a half a dozen new sites to share (and several more in progress), but I am going to take them two at a time (be sure to check back, [...]

This Designer’s Promise

I promise that I will only present designs to you that I feel will be successful, ones I would want to put my name on. (Of course I realize the bigger name is yours. See Footnote #1 below.)
I may prefer one of the design directions presented over the others, but that should be an aside. [...]

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