Exploring and understanding audience, encouraging communication, announcing excerpts and celebrating book releases. Just basically talking about websites... and the occasional cupcake.
NEW BOOKS:
Today ELIZABETH BOYLE’s Memoirs of a Scandalous Red Dress releases, following its sister book, Confessions of a Little Black Gown, and rounding out the series (we think… Elizabeth might have more from this cast to give us). Website Value-Add: A pretty and helpful family tree to help us keep these fabulous characters straight, [...]
How many testers is enough when it comes time to comb your site prior to launch? Four? Six? Eleven? As many as you can get?
This depends upon whether you have already conducted usability testing. With the economy what it is, it’s probable you didn’t. And while that’s unfortunate, it’s also reality. So, you will want [...]
I realize the uselessness in going up against the Twitter tsunami, especially when said wave also suggests changing your relationship with Google. But like Canute the Great, King of England, Denmark, and Norway (995-1035), I shall try to hold back the sea anyway, because my point is pointy.
You have spent a lot of effort (read: [...]
I waited one day extra day for the March Wrap-Up so I could include a gaggle of new excerpts, freshly posted to respective sites today. But first…
NEW BOOKS:
MONICA MCCARTY released Highland Scoundrel last week and today we posted NYT and USAToday bestseller news. We are not surprised. This rounds out Monica’s Campbell trilogy, so now [...]
