Exploring and understanding audience, encouraging communication, announcing excerpts and celebrating book releases. Just basically talking about websites... and the occasional cupcake.
I love that my job allows me to savor books before they are actually on the shelves. But these first few are all now available. As for the rest, catch an excerpt until you can have the whole thing…
NEW BOOKS:
ELOISA JAMES shines. This Duchess of Mine, the fifth Desperate Duchesses installment — the long-awaited tale [...]
Last month, on her birthday no less, we launched Stephanie Tyler’s new site. It was so exciting for us that had she not been across the country, we would have brought over cupcakes.
StephanieTyler.com is a big site. It is content-rich, and not just in the blog. However, two potential problems with a huge site exist:
A) [...]
With the economy pinching budgets, most of us are conscripting volunteers to assist with QA testing. This is fine — we operated under this model even in the fat years. But in the case of sites like LoriFoster.com, JuliaQuinn.com, or JanePorter.com, (or, add-your-huge-site-here-dotcom), each with upwards of 100 pages per site, asking a volunteer to [...]
Books move from author to editor to publisher to retailer, and at each step, the players strive to make the ultimate product as attractive to the reader as possible. In short, they market. They promote. They sell.
One of the newer tactics is to create and distribute a video book promo online. Like film previews, the [...]
