Exploring and understanding audience, encouraging communication, announcing excerpts and celebrating book releases. Just basically talking about websites... and the occasional cupcake.
NEW BOOKS for SUMMER:
JULIA QUINN appeared in this blog almost two months ago with the best book video promo ever for What Happens in London, in stores today. That din you hear is JQ fans everywhere whooping in delight. Website Value-Add: Take your pick –> Inside the Story, What Happens in London soundtrack, and the [...]
Attention authors on Facebook: Connect with your readers by creating a quiz asking your fans to find out which of your heroines they are. Easy to do, quick to take, and FUN. Sign onto Facebook and take the Julia Quinn quiz to try it out. I was Henrietta from Minx, which does not exactly fit [...]
Whether you are an bestselling novelist or one debuting her first title, a cookbook author, or a plumber who blogs, as writers you need to be aware of audience, and not just in terms of demographic. Who your audience is is important, yes, but where they access, and when, in what mood… these all have [...]
Just over a week ago I was in New York City for Book Expo America — the biggest gathering of publishers in the world. Abi and I went last year, but I flew solo this year. One of my goals was to find Greenleaf Book Group and introduce myself.
Why Greenleaf? Waxcreative and Greenleaf don’t share [...]
Growing up, my sisters and I had a “boy next door”, who, to be literal, actually lived up the street a few condos. Mike Doyle was a little younger than me, super sweet and cherubically cute. (His brother Billy, at a couple of years older than me, was ripe for future alpha-male crushing material, but [...]
