The logo has changed. It’s happier. Less corporate. More Twitter-ish. Very Facebook-y. Kind of Flickr-like.
The New York Times is calling these logos “Warmer” and “Fuzzier,” which is an editorially cute way of saying “More Accessible,” which is exactly what it is… or more correctly, what it has evolved into.
With Web 2.0 (you know what it is even if you didn’t know what it was called) has made everything much, much friendlier, at least in terms of sharing information. (In reality, however, I think that people are less friendly, at least on the street. We are all so zeroed into our iPhone/Blackberry that we have stopped looking around and making eye contact… but that is fodder for a different post.)
I highly recommend this short and interesting New York Times article about the recent trends in logo design. Even if all you do is scroll through the images and captions, it’s worth it. There are nine frames, and they tell a nice logostory — start with box #1 (even though I posted box #2). Subscription required.
You know despite life becoming more digital, I still make great effort to make eye contact with people near me. I even smile. I think that’s something that has been engraved on my soul.
I also tend to let people go in front of me in lines when they have less than I do, or let the cars waiting go ahead of me, so they don’t have to wait forever to get out.
Some people are just that way, others not so much.
Haven, you are a true patriot! I was just in NYC for BEA, and it was amazing how many people were just looking down at their phones. And then I realized I was too! So I pocketed it and made an effort to smile at the next ten people who walked by. It was a great exercise!
Stay happy!