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Exploring and understanding audience, encouraging communication, announcing excerpts and celebrating book releases. Just basically talking about websites... and the occasional cupcake.

Monthly Archives: June 2009

The New Era of the Logo

June 1, 2009 – 10:08 pm

The logo has changed. It’s happier. Less corporate. More Twitter-ish. Very Facebook-y. Kind of Flickr-like.
The New York Times is calling these logos “Warmer” and “Fuzzier,” which is an editorially cute way of saying “More Accessible,” which is exactly what it is… or more correctly, what it has evolved into.
With Web 2.0 (you know what it [...]

Posted by Emily Cotler •• Filed in Understanding Audience, Web Aesthetics, Working on the web •• Comments (2)

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