http://waxcreative.com/blog/2010/01/all-about-you/ Talking about websites Tue, 07 Feb 2012 15:28:46 -0500 http://wordpress.org/?v=2.8.4 hourly 1 http://waxcreative.com/blog/2010/01/all-about-you/comment-page-1/#comment-2176 Emily Cotler Wed, 13 Jan 2010 19:14:14 +0000 http://waxcreative.com/blog/?p=1537#comment-2176 Yes, of course, the brand, but YOU are part of the brand. You have to pick and choose what part of you the person become public for you the brand. But this is a very grey area -- yes, it boils down to the work, but the brand is not a boiled down situation. The brand is all encompassing. Boiling it down, yes, if your work sucks it doesn't matter how attractive a crush you are. But in any fan-based situation, you are a big part of the brand since people regularly will say "I love Jane Author." You gotta be accessible. Yes, of course, the brand, but YOU are part of the brand. You have to pick and choose what part of you the person become public for you the brand. But this is a very grey area — yes, it boils down to the work, but the brand is not a boiled down situation. The brand is all encompassing. Boiling it down, yes, if your work sucks it doesn’t matter how attractive a crush you are. But in any fan-based situation, you are a big part of the brand since people regularly will say “I love Jane Author.” You gotta be accessible.

]]> http://waxcreative.com/blog/2010/01/all-about-you/comment-page-1/#comment-2175 Mary Castillo Wed, 13 Jan 2010 17:52:14 +0000 http://waxcreative.com/blog/?p=1537#comment-2175 I just blogged about this recently and its tricky. Yes it is about the author, but not necessarily as a person but as a brand or a style. Most people who follow a certain author love the work and the style and may think they know that person. But to me it boils down to the work. I just blogged about this recently and its tricky. Yes it is about the author, but not necessarily as a person but as a brand or a style. Most people who follow a certain author love the work and the style and may think they know that person. But to me it boils down to the work.

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