Yes, Facebook has changed the face of the internet and the inherent power of the website. What has happened is that there are now essentially two Internets: the one where your site resides, and Facebook. This is a for-better-or-for-worse thing. And while Facebook has incredible power, it is not your site. It does not hold your product descriptions — your excerpts. It is not a catalog of your work, and perhaps most importantly, it does not house your all important order links in one place. Facebook is a conversation. Twitter is a conversation. And that is vital, helpful, and increasingly integral. But the attraction of being chatty and social to the exclusion of being savvy about marketing is very seductive with Facebook. And if one fails to regularly (not ubiquitously or annoyingly, but regularly) lead back to one’s site then the two become increasingly separate and followers get trained to rely solely on Facebook, and you’re doing yourself a major disservice.
You can and should use Facebook and Twitter to lead your followers to your site. You should update when you have a new excerpt or a new blog post–or even an old blog post. Take, for example, this update from one of our clients:
We discussed this on my blog a while ago and agreed it was a dragon!
Horse is actually a dog, says vet
www.bbc.co.uk
One of England’s most famous landmarks, the Uffington White Horse, is caught up in an identity battle after it was suggested it could be a dog.
Our client mentions her blog, but in her Facebook status she directly links to the BBC News article, which was also linked to in her blog. But it would have been savvier to have linked to her own blog post on the subject, and thus encouraged people to visit her website instead of bypassing it. When you regularly link to your content, your followers are reminded that this (Facebook) is a conversation and that (your site) is where he content is.
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