Earlier today two style icons met on the world stage. Flash bulbs went ballistic as the Duchess of Cambridge was photographed wearing a lovely new dress to meet the First Lady, also wearing a stunning ensemble. Within moments designers at Reiss knew they were in for a day — OMG, Kate was wearing their dress. But within a very short period of time their site — gasp — went down. The Kate Middleton Effect brought down their servers. Tsk, tsk.
When Reiss finally did cough itself back online, the CSS was wonky and the load time excessive with time outs beating out successful loads. You can be sure that a lot of money is flying from all over High Street to high tech this week on new servers and better tech support — no one wants to be the next Reiss.
Someone over at Reiss is sweating hard right now. On the day that a new iPhone is released you can bet your bottom dollar that a small army of techs are babysitting Apple’s servers. So on a day that the entire British fashion world knows that Kate Middleton would be trotting out something spectacular (”Maybe ours” was clearly the wish of every High Street house), why techs aren’t bolstering resources and literally cuddling servers is beyond me. Reminds me of when our server went down on Valentine’s Day (never again).
Do not get caught with your site down.
