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Exploring and understanding audience, encouraging communication, announcing excerpts and celebrating book releases. Just basically talking about websites... and the occasional cupcake.

Monthly Archives: August 2011

Helvetica

It’s no secret I am a big fan of fonts. I love all the little details that go into the serifs, the alternating thicknesses in curves, and the capital Ks (almost always the prettiest letter). I truly appreciate the math of it all. And even though my steadfast favorite for web copy is Verdana, the [...]

Facebook is a Privately Owned Company

Say it to yourself: Facebook is a privately owned company. Understand what that means: if they decide to change something, or something goes down at their end, you have no recourse. If you have organized your business plan / home page / photo-posting protocol around one of Facebook’s features and they decide to alter that [...]

We Love Bookmarks: Reason #4

For the reader: Bookmarks can actually help you read.
You read by habit. Your eyes have muscle memory for what you usually read. If you’re used to Twitter, neither War and Peace nor Harry Potter will come easily. This is not because Twitter made you stupid or less intellectual (although there are those who will passionately [...]

Asking Questions

Even in this hideous economic environment, it’s not sound policy to take on every client who expresses interest in working with us. I once got some fantastic advice that I use all the time, that just proved a life-saver yet again:
ASK A LOT OF QUESTIONS.
The gist is this: if your potential new client isn’t forthcoming [...]

Mmmmm… Music, Murray, and Moon!

We are delighted to introduce you to three Wax-designed websites that joined our portfolio this spring: MusicallyMinded.com, JeanetteMurray.com, and JeannieMoon.com.
Musically Minded Academy is a non-profit music school and community arts center located just blocks away from Waxcreative’s studio. This site was a unique design project for us, as we so often design author websites, so [...]

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