It is no secret I have a Diet Coke problem. I will drive blocks out of my way to procure a small bucket with a straw from a fast-food drive-thru fountain despite repeated protestations from eat-healthfully-for-your-body gurus Lana Farson and Elizabeth Yarnell (who each rightfully point out the evils of the chemicals involved in Diet Coke and the like). So this post extols only the virtues of Diet Coke’s new beautiful and, IMO, instantly successful graphic design update… Because redesign should happen (and is actually happening all the time in the Wax studio — just not on the scale of Coca-Cola product development, heh).
Notice how the whole logo doesn’t need to be seen — we should all be that visually successful one day.
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