Life is too short to be businesslike ALL the time. And the web offers all kinds of opportunities to break molds. Copywise, we love this apology for the site being under construction. Of course, one wonders why the old site wouldn’t suffice while the new one was being built, but there are always extenuating circumstances.
We particularly like the bit about Frank and lunch. It’s memorable in addition to being entertaining and different.
We categorically do NOT, however, like the light grey text on the white background. It’s hard to read, rendering this clever copy annoying to spend time with. Big win, canceled out by unfortunate Fail.
RELATED POSTS:
