Exploring and understanding audience, encouraging communication, announcing excerpts and celebrating book releases. Just basically talking about websites... and the occasional cupcake.
All hail this wonderful new booksigning happenstance. Please join me in a melifluous chorus of “Niiiiccccce!” in response to this new fabulous Best Fan Behavior:
“Sign my Nook, please.”
Fans didn’t just buy books to support literacy programs, I saw a quite a few people handing over their Nooks for authors to sign. The backs are [...]
How heavy is your bookmark? What does your business card feel like? Do they leave a positive impression? Are you sure?
As an author, when you ask a reader to select your book to spend many precious hours with, you are commanding a high price point. Your book may be only $6, or a $10 ebook, [...]
The benefits of booksigings are a lot like those of meet-and-greets when running for office. All other things equal, a handshake and exchanged word is sometimes the weight that will decide between you and another author for that reader’s time.
A couple weeks ago I went to a booksigning at a A Great Good Place For [...]
This cracked me up! I invite you to read about Stephanie Tyler’s new promo guy passing her bookmarks out during his commute. I was laughing out loud.
But the story brings up the importance of having a sort of calling card. For authors, the bookmark is actually better than the business card when meeting fans. It [...]
Just over a week ago I was in New York City for Book Expo America — the biggest gathering of publishers in the world. Abi and I went last year, but I flew solo this year. One of my goals was to find Greenleaf Book Group and introduce myself.
Why Greenleaf? Waxcreative and Greenleaf don’t share [...]
