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Exploring and understanding audience, encouraging communication, announcing excerpts and celebrating book releases. Just basically talking about websites... and the occasional cupcake.

Category Archives: Booksigning Tips

“Sign my Nook, please.” (or: Awesome Things from RWA, Orlando – Part 2)

All hail this wonderful new booksigning happenstance. Please join me in a melifluous chorus of “Niiiiccccce!” in response to this new fabulous Best Fan Behavior:
“Sign my Nook, please.”
Fans didn’t just buy books to support literacy programs, I saw a quite a few people handing over their Nooks for authors to sign. The backs are [...]

Swag people remember you by

How heavy is your bookmark? What does your business card feel like? Do they leave a positive impression? Are you sure?
As an author, when you ask a reader to select your book to spend many precious hours with, you are commanding a high price point. Your book may be only $6, or a $10 ebook, [...]

An Intimate Booksigning

The benefits of booksigings are a lot like those of meet-and-greets when running for office. All other things equal, a handshake and exchanged word is sometimes the weight that will decide between you and another author for that reader’s time.
A couple weeks ago I went to a booksigning at a A Great Good Place For [...]

Your awesome bookmarks

This cracked me up! I invite you to read about Stephanie Tyler’s new promo guy passing her bookmarks out during his commute. I was laughing out loud.
But the story brings up the importance of having a sort of calling card. For authors, the bookmark is actually better than the business card when meeting fans. It [...]

Publisher Support

Just over a week ago I was in New York City for Book Expo America — the biggest gathering of publishers in the world. Abi and I went last year, but I flew solo this year. One of my goals was to find Greenleaf Book Group and introduce myself.

Why Greenleaf? Waxcreative and Greenleaf don’t share [...]

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