Exploring and understanding audience, encouraging communication, announcing excerpts and celebrating book releases. Just basically talking about websites... and the occasional cupcake.
This cracked me up! I invite you to read about Stephanie Tyler’s new promo guy passing her bookmarks out during his commute. I was laughing out loud.
But the story brings up the importance of having a sort of calling card. For authors, the bookmark is actually better than the business card when meeting fans. It [...]
Just over a week ago I was in New York City for Book Expo America — the biggest gathering of publishers in the world. Abi and I went last year, but I flew solo this year. One of my goals was to find Greenleaf Book Group and introduce myself.
Why Greenleaf? Waxcreative and Greenleaf don’t share [...]
New York Times bestselling author Julia Quinn won her second-in-a-row RITA award last Saturday night. She had just finished her acceptance speech when she jumped back to the mic and said, “Oh, and big thanks to my sister for saving my dress with an Autographed by the Author sticker.”
Said sister is me.
Here’s what happened: it [...]
The people you meet at your booksignings can turn out to be some of the most influential players in your brand. These are people who took the time to come out to meet you, or at the very least, happened upon you at the bookstore and made the effort to connect. We are not talking [...]
When you are signing your book at an event you are in a perfect situation to encourage an action from the person standing in front of you. This person is already clearly interested in you and your book so the term “targeted audience” is beautifully applicable. You have a plum presented to you. Make the [...]
