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Exploring and understanding audience, encouraging communication, announcing excerpts and celebrating book releases. Just basically talking about websites... and the occasional cupcake.

Category Archives: Booksigning Tips

Quinn wins! Extra kudos for the sticker…

New York Times bestselling author Julia Quinn won her second-in-a-row RITA award last Saturday night. She had just finished her acceptance speech when she jumped back to the mic and said, “Oh, and big thanks to my sister for saving my dress with an Autographed by the Author sticker.”
Said sister is me.
Here’s what happened: it [...]

Taking Names

The people you meet at your booksignings can turn out to be some of the most influential players in your brand. These are people who took the time to come out to meet you, or at the very least, happened upon you at the bookstore and made the effort to connect. We are not talking [...]

Sign Your Book… And Get Your Reader to Review It.

When you are signing your book at an event you are in a perfect situation to encourage an action from the person standing in front of you. This person is already clearly interested in you and your book so the term “targeted audience” is beautifully applicable. You have a plum presented to you. Make the [...]

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