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Exploring and understanding audience, encouraging communication, announcing excerpts and celebrating book releases. Just basically talking about websites... and the occasional cupcake.

Category Archives: Booksigning Tips

We Love Bookmarks: Reason #5

For the writer: It lets you send your fans home with your brand.
When you give someone your bookmark, you’re making a connection. Even if the interested party doesn’t buy your book, and even if that person isn’t even your fan (yet) and just dropped by your table for a piece of the chocolate you have [...]

We Love Bookmarks: Reason #4

For the reader: Bookmarks can actually help you read.
You read by habit. Your eyes have muscle memory for what you usually read. If you’re used to Twitter, neither War and Peace nor Harry Potter will come easily. This is not because Twitter made you stupid or less intellectual (although there are those who will passionately [...]

Promotional Secrets Shared: Steve Cotler

This week we welcome Steve Cotler!

Steve is a retired Little League catcher who’s also been a shoe salesman, telecom scientist, singer-songwriter, Apollo 1 computer programmer, Hollywood screenwriter, Harvard Business School MBA, investment banker, and door-to-door egg man. He lives with his wife and writes in Northern California’s wine country. He thinks he is and always [...]

Promotional Secrets Shared: Alyson B. Stanfield

This week we welcome Alyson B. Stanfield!
Alyson is the author of I’d Rather Be in the Studio: The Artist’s No Excuse Guide to Self-Promotion. It was first released in 2008 and was recently released as an updated and expanded edition.
Alyson is the founder of ArtBizCoach.com and ArtBizBlog.com.
Listen:[Audio clip: view full post to listen]
Welcome to our [...]

Promotional Secrets Shared: Jane Porter

Welcome to our new podcast series: Promotional Secrets for Authors! brought to you by Waxcreative Design and Autographed By The Author stickers.
Hosted by award-winning author and professional publicity coach Elizabeth Yarnell, these podcasts connect author to author about book promotion.
This week, we welcome Jane Porter. The bestselling author of 32 novels for Harlequin Presents and [...]

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