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Exploring and understanding audience, encouraging communication, announcing excerpts and celebrating book releases. Just basically talking about websites... and the occasional cupcake.

Category Archives: Booksigning Tips

Promotional Secrets Shared: Rebecca K. O’Connor

Welcome to the latest podcast in our series Promotional Secrets for Authors! brought to you by Waxcreative Design and Autographed By The Author stickers and hosted by award-winning author and professional publicity coach Elizabeth Yarnell. These podcasts connect author-to-author about book promotion.
This week, we have Rebecca K. O’Connor. Rebecca is an animal trainer, a conservationist [...]

Promotional Secrets Shared: Mia Marlowe

Welcome to the new podcast series: Promotional Secrets for Authors! brought to you by Waxcreative Design and Autographed By The Author stickers.
Hosted by award-winning author and professional publicity coach Elizabeth Yarnell, these podcasts connect author to author about book promotion.
This week, we have Mia Marlowe (one of Waxcreative’s newest launches). Mia Marlowe is a lucky [...]

We Love Bookmarks: Reason #3

For the writer: They’re cheaply printed and easily changeable.
I love when we can take a backside to a bookmark and add to an author’s growing backlist. We highlight your new book on the front and then merely work on an existing design for the back.
And of course, with a fantastic front, usually simple color changes [...]

We Love Bookmarks: Reason #2

Reason #2… this one is is more of a plea for all readers: Please don’t hurt your book!
Remember the preschool adage: “Books are our friends”? Well, that’s still true, even now that we are all grown up. Be nice to your book. A bookmark can help.
A bookmark is always better than folding the corner of [...]

We Love Bookmarks: Reason #1

For the writer: It does everything a business card does, but better.
1) When you, the author, meet someone at random — whether at a booksigning, on a plane, in a store, or socially: “Oh, what do you write?” You want to be able to offer a leave-behind — something to reinforce to that person that [...]

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