Exploring and understanding audience, encouraging communication, announcing excerpts and celebrating book releases. Just basically talking about websites... and the occasional cupcake.
Client: Jane Porter
Set-up:
Jane has always made a concerted effort to bring in a lot of fun content to her site. She regularly posts to her blog, adds oodles of snapshots and interview links, and she keeps her active events schedule up to date. Her readers feel a real connection with her as an author and [...]
Client: Susan Kay Law
Set-up:
Susan had been writing sweet, Americana historical romances for well over a decade. Two RITAs, twelve novels, one novella, and a gazillion fans after her Golden Heart in the early nineties. Then she suddenly shifted focus, and was excited about her new directions. But her site fit her backlist, not her [...]
Client:
Diane Gaston, author
Set-up:
Diane had been maintaining two sites, DianeGaston.com and DianePerkins.us. Both names were attached to Regency-set, fast-paced romances with edgy underworld themes. There was virtually no difference in reader expectation between Diane Gaston’s books and Diane Perkins’ books. The difference lay only in that the names were each attached to different publishers. What seemed [...]
