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Exploring and understanding audience, encouraging communication, announcing excerpts and celebrating book releases. Just basically talking about websites... and the occasional cupcake.

Category Archives: Case Studies

CASE STUDY: After fifteen years of one kind of book, here comes another.

June 10, 2008 – 2:10 pm

Client: Susan Kay Law
Set-up:
Susan had been writing sweet, Americana historical romances for well over a decade. Two RITAs, twelve novels, one novella, and a gazillion fans after her Golden Heart in the early nineties. Then she suddenly shifted focus, and was excited about her new directions. But her site fit her backlist, not her […]

Posted by Emily Cotler •• Also filed in Search Engines, The Book Business, Understanding Audience •• Comments (3)

CASE STUDY: One author, two names, similar books

April 17, 2008 – 3:12 pm

Client:
Diane Gaston, author

Set-up:
Diane had been maintaining two sites, DianeGaston.com and DianePerkins.us. Both names were attached to Regency-set, fast-paced romances with edgy underworld themes. There was virtually no difference in reader expectation between Diane Gaston’s books and Diane Perkins’ books. The difference lay only in that the names were each attached to different publishers. What seemed […]

Posted by Emily Cotler •• Also filed in The Book Business •• Comments (2)

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