Exploring and understanding audience, encouraging communication, announcing excerpts and celebrating book releases. Just basically talking about websites... and the occasional cupcake.
The people you meet at your booksignings can turn out to be some of the most influential players in your brand. These are people who took the time to come out to meet you, or at the very least, happened upon you at the bookstore and made the effort to connect. We are not talking […]
Every year at the Romance Writers of America national convention I see, on average, over 20 clients and help plan their coming year. I am usually parked at a table taking meetings – one after another, it’s me and my laptop. I am a fixture.
Each year there is one person who walks by, stops and […]
When you are signing your book at an event you are in a perfect situation to encourage an action from the person standing in front of you. This person is already clearly interested in you and your book so the term “targeted audience” is beautifully applicable. You have a plum presented to you. Make the […]
This past weekend Emily and I attended BookExpo America at the Los Angeles Convention Center. This was my first BEA, and let me tell you, I hope it is not my last.
I love books. If my husband would let me, I would line all the available wall space in my house with shelves for books. […]
This past weekend Emily and I attended a book release party for The Future Of The Internet And How To Stop It by Jonathan Zittrain. The party was hosted by the always gracious Melanie Ellison (a client of ours who writes under her maiden name, Melanie Craft) and the inimitable Arianna Huffington at Melanie’s home […]
