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Exploring and understanding audience, encouraging communication, announcing excerpts and celebrating book releases. Just basically talking about websites... and the occasional cupcake.

Category Archives: Search Engines

CASE STUDY: After fifteen years of one kind of book, here comes another.

June 10, 2008 – 2:10 pm

Client: Susan Kay Law
Set-up:
Susan had been writing sweet, Americana historical romances for well over a decade. Two RITAs, twelve novels, one novella, and a gazillion fans after her Golden Heart in the early nineties. Then she suddenly shifted focus, and was excited about her new directions. But her site fit her backlist, not her […]

Posted by Emily Cotler •• Also filed in Case Studies, The Book Business, Understanding Audience •• Comments (3)

Chasing Google

May 6, 2008 – 9:55 am

Here is an email that arrived in my inbox recently, asking about hiring Search Engine Optimization firms, and my slightly longer than pithy answer:
Hello, I’ve been following the advice in your web redesign 2.0 book for several years now and absolutely love your stuff. But I need an opinion for a client and I don’t […]

Posted by Emily Cotler •• Comments (0)