Exploring and understanding audience, encouraging communication, announcing excerpts and celebrating book releases. Just basically talking about websites... and the occasional cupcake.
I realize the uselessness in going up against the Twitter tsunami, especially when said wave also suggests changing your relationship with Google. But like Canute the Great, King of England, Denmark, and Norway (995-1035), I shall try to hold back the sea anyway, because my point is pointy.
You have spent a lot of effort (read: [...]
Client: Susan Kay Law
Set-up:
Susan had been writing sweet, Americana historical romances for well over a decade. Two RITAs, twelve novels, one novella, and a gazillion fans after her Golden Heart in the early nineties. Then she suddenly shifted focus, and was excited about her new directions. But her site fit her backlist, not her [...]
Here is an email that arrived in my inbox recently, asking about hiring Search Engine Optimization firms, and my slightly longer than pithy answer:
Hello, I’ve been following the advice in your web redesign 2.0 book for several years now and absolutely love your stuff. But I need an opinion for a client and I don’t [...]
