Exploring and understanding audience, encouraging communication, announcing excerpts and celebrating book releases. Just basically talking about websites... and the occasional cupcake.
Earlier this month, Misono and I attended WordCampSF 2010 at the Mission Bay Conference Center on May 1st. It was incredibly informative, with lots of information for upcoming features for WordPress 3.0! (Very exciting for us WP nerds.
First, What the Heck is WordCamp?
It’s an annual conference organized by our techie community in SF (though [...]
Facebook Pages (like ours!), delivering updates via profile newsfeeds, are a very successful way for businesses and brands to interact with their customers. And unlike FB Profiles, Pages are public, and can be seen by anyone, including Google (which opens up significant SEO opportunities).
Up until now, users have been able to follow those brands that [...]
Back when Google was just baby talk and Netscape (remember that?) was The Way to get around, web designers regularly embedded keywords into meta data. There were rules against keyword spamming, and consultants charged hefty fees for optimizing them. In the first edition of the book I co-wrote with Kelly Goto (©2001) we even offered [...]
I realize the uselessness in going up against the Twitter tsunami, especially when said wave also suggests changing your relationship with Google. But like Canute the Great, King of England, Denmark, and Norway (995-1035), I shall try to hold back the sea anyway, because my point is pointy.
You have spent a lot of effort (read: [...]
Client: Susan Kay Law
Set-up:
Susan had been writing sweet, Americana historical romances for well over a decade. Two RITAs, twelve novels, one novella, and a gazillion fans after her Golden Heart in the early nineties. Then she suddenly shifted focus, and was excited about her new directions. But her site fit her backlist, not her [...]
