Exploring and understanding audience, encouraging communication, announcing excerpts and celebrating book releases. Just basically talking about websites... and the occasional cupcake.
New York Times bestselling author Julia Quinn won her second-in-a-row RITA award last Saturday night. She had just finished her acceptance speech when she jumped back to the mic and said, “Oh, and big thanks to my sister for saving my dress with an Autographed by the Author sticker.”
Said sister is me.
Here’s what happened: it [...]
Julia Quinn, Samantha James, Elizabeth Boyle, Sophia Nash, and a bunch of other extremely talented authors all boast one valuable ace in their hand: editor Lyssa Keusch.
Lyssa has been an editor with Avon for a long time — since before everyone had a website (but she’s no dinosaur!). So she has seen the evolution first [...]
The people you meet at your booksignings can turn out to be some of the most influential players in your brand. These are people who took the time to come out to meet you, or at the very least, happened upon you at the bookstore and made the effort to connect. We are not talking [...]
Once upon a time, before New York Times bestselling author Christina Dodd was on said list she had the dubious (and now fabulously storytelling-worthy) honor of being “That author with the three-armed heroine on the cover.”
Recently I came across this site: 12 Worst Photoshop Mistakes ever, featuring Ms. Dodd’s 1993 cover of Castles in the [...]
Every year at the Romance Writers of America national convention I see, on average, over 20 clients and help plan their coming year. I am usually parked at a table taking meetings – one after another, it’s me and my laptop. I am a fixture.
Each year there is one person who walks by, stops and [...]
