Exploring and understanding audience, encouraging communication, announcing excerpts and celebrating book releases. Just basically talking about websites... and the occasional cupcake.
The people you meet at your booksignings can turn out to be some of the most influential players in your brand. These are people who took the time to come out to meet you, or at the very least, happened upon you at the bookstore and made the effort to connect. We are not talking [...]
Once upon a time, before New York Times bestselling author Christina Dodd was on said list she had the dubious (and now fabulously storytelling-worthy) honor of being “That author with the three-armed heroine on the cover.”
Recently I came across this site: 12 Worst Photoshop Mistakes ever, featuring Ms. Dodd’s 1993 cover of Castles in the [...]
Every year at the Romance Writers of America national convention I see, on average, over 20 clients and help plan their coming year. I am usually parked at a table taking meetings – one after another, it’s me and my laptop. I am a fixture.
Each year there is one person who walks by, stops and [...]
Client: Susan Kay Law
Set-up:
Susan had been writing sweet, Americana historical romances for well over a decade. Two RITAs, twelve novels, one novella, and a gazillion fans after her Golden Heart in the early nineties. Then she suddenly shifted focus, and was excited about her new directions. But her site fit her backlist, not her [...]
This past weekend Emily and I attended BookExpo America at the Los Angeles Convention Center. This was my first BEA, and let me tell you, I hope it is not my last.
I love books. If my husband would let me, I would line all the available wall space in my house with shelves for books. [...]
