Exploring and understanding audience, encouraging communication, announcing excerpts and celebrating book releases. Just basically talking about websites... and the occasional cupcake.
Every year at the Romance Writers of America national convention I see, on average, over 20 clients and help plan their coming year. I am usually parked at a table taking meetings – one after another, it’s me and my laptop. I am a fixture.
Each year there is one person who walks by, stops and [...]
Client: Susan Kay Law
Set-up:
Susan had been writing sweet, Americana historical romances for well over a decade. Two RITAs, twelve novels, one novella, and a gazillion fans after her Golden Heart in the early nineties. Then she suddenly shifted focus, and was excited about her new directions. But her site fit her backlist, not her [...]
This past weekend Emily and I attended BookExpo America at the Los Angeles Convention Center. This was my first BEA, and let me tell you, I hope it is not my last.
I love books. If my husband would let me, I would line all the available wall space in my house with shelves for books. [...]
As we launch our own new site, Eloisa James contributes her experience working with Wax:
ELOISA: “It takes a team to keep a New York Times bestselling career not just afloat, but moving forward – and a website company plays a crucial role. I asked Waxcreative to design my new website (a complicated, multi-layer site [...]
Client:
Diane Gaston, author
Set-up:
Diane had been maintaining two sites, DianeGaston.com and DianePerkins.us. Both names were attached to Regency-set, fast-paced romances with edgy underworld themes. There was virtually no difference in reader expectation between Diane Gaston’s books and Diane Perkins’ books. The difference lay only in that the names were each attached to different publishers. What seemed [...]
