Exploring and understanding audience, encouraging communication, announcing excerpts and celebrating book releases. Just basically talking about websites... and the occasional cupcake.
For the writer: It lets you send your fans home with your brand.
When you give someone your bookmark, you’re making a connection. Even if the interested party doesn’t buy your book, and even if that person isn’t even your fan (yet) and just dropped by your table for a piece of the chocolate you have [...]
“What is the cost of a basic website?”
“I really need something very basic.”
“I don’t want a big website — just something basic.”
I hear this a lot. Specifically, the “really basic” part.
Unfortunately, there is no such thing anymore as a “basic website”. Any web presence should be — must be customized to fit your needs, otherwise, [...]
For the reader: Bookmarks can actually help you read.
You read by habit. Your eyes have muscle memory for what you usually read. If you’re used to Twitter, neither War and Peace nor Harry Potter will come easily. This is not because Twitter made you stupid or less intellectual (although there are those who will passionately [...]
Even in this hideous economic environment, it’s not sound policy to take on every client who expresses interest in working with us. I once got some fantastic advice that I use all the time, that just proved a life-saver yet again:
ASK A LOT OF QUESTIONS.
The gist is this: if your potential new client isn’t forthcoming [...]
Welcome to the new podcast series: Promotional Secrets for Authors! brought to you by Waxcreative Design and Autographed By The Author stickers.
Hosted by award-winning author and professional publicity coach Elizabeth Yarnell, these podcasts connect author to author about book promotion.
This week, we have Mia Marlowe (one of Waxcreative’s newest launches). Mia Marlowe is a lucky [...]
