Exploring and understanding audience, encouraging communication, announcing excerpts and celebrating book releases. Just basically talking about websites... and the occasional cupcake.
The people you meet at your booksignings can turn out to be some of the most influential players in your brand. These are people who took the time to come out to meet you, or at the very least, happened upon you at the bookstore and made the effort to connect. We are not talking […]
Every year at the Romance Writers of America national convention I see, on average, over 20 clients and help plan their coming year. I am usually parked at a table taking meetings – one after another, it’s me and my laptop. I am a fixture.
Each year there is one person who walks by, stops and […]
When you are signing your book at an event you are in a perfect situation to encourage an action from the person standing in front of you. This person is already clearly interested in you and your book so the term “targeted audience” is beautifully applicable. You have a plum presented to you. Make the […]
Client: Susan Kay Law
Set-up:
Susan had been writing sweet, Americana historical romances for well over a decade. Two RITAs, twelve novels, one novella, and a gazillion fans after her Golden Heart in the early nineties. Then she suddenly shifted focus, and was excited about her new directions. But her site fit her backlist, not her […]
Let’s take a moment to praise good signage — otherwise known in the web world as good navigation. But my example below is with signage, and understanding the mood of your audience.
Recently I traveled across country to meet up with my extended family at Disney World. Had I been by myself I am sure I […]
