Exploring and understanding audience, encouraging communication, announcing excerpts and celebrating book releases. Just basically talking about websites... and the occasional cupcake.
My dad, whom I think is both awesome and interesting, has visited over 80 schools this year, bringing his Cheesie Mack presentation to thousands of kids. I’ve talked about him a bunch on this blog — his name is Steve Cotler. And yesterday his Facebook update read:
Sandwiched between four presentations, I had working lunch [...]
“How do I manage my social media accounts?” is a question we regularly get. “What do I say? How do I keep it businesslike and not ramble?” These are all really good questions, because reality says that when one didn’t grow up/come of age within social media, and/or doesn’t spend all one’s time on social [...]
For the writer: It lets you send your fans home with your brand.
When you give someone your bookmark, you’re making a connection. Even if the interested party doesn’t buy your book, and even if that person isn’t even your fan (yet) and just dropped by your table for a piece of the chocolate you have [...]
“What is the cost of a basic website?”
“I really need something very basic.”
“I don’t want a big website — just something basic.”
I hear this a lot. Specifically, the “really basic” part.
Unfortunately, there is no such thing anymore as a “basic website”. Any web presence should be — must be customized to fit your needs, otherwise, [...]
For the reader: Bookmarks can actually help you read.
You read by habit. Your eyes have muscle memory for what you usually read. If you’re used to Twitter, neither War and Peace nor Harry Potter will come easily. This is not because Twitter made you stupid or less intellectual (although there are those who will passionately [...]
