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Exploring and understanding audience, encouraging communication, announcing excerpts and celebrating book releases. Just basically talking about websites... and the occasional cupcake.

Category Archives: Understanding Audience

RITA Congratulations!

All of us here at Waxcreative are bursting with pride to say CONGRATULATIONS to our two RITA® finalists: first-time finalist Monica McCarty (“it’s about time!” tweets Candice Hern, and we agree!), and perennial favorite Eloisa James (whom we always love…) For a full list of the finalists please see the RWA web page dedicated to RITAs. [...]

New logo, universally disliked by everyone but the designers and the client. Hmmmm….

In Monday’s SFGate, the University of California’s new logo: “Utterly forgettable.” Everybody hates it. Me, too. From the SFGate article, New, simpler UC logo draws derision: Mark Fox, a graphic design professor at California College of the Arts who designed that school’s logo [at right] and has done work for UC in the past, panned the new effort. “The visual [...]

Negative Messages

I am a broken record with clients about a few things, one of which is to caution about saying/posting that you dislike one of your own books. Or blogging that you are fighting with a character in your WIP and you just don’t like her. Statements like these are hard to take back. But more [...]

Awesome and Interesting

My dad, whom I think is both awesome and interesting, has visited over 80 schools this year, bringing his Cheesie Mack presentation to thousands of kids. I’ve talked about him a bunch on this blog — his name is Steve Cotler. And yesterday his Facebook update read: Sandwiched between four presentations, I had working lunch [...]

Social Media Explained

“How do I manage my social media accounts?” is a question we regularly get. “What do I say? How do I keep it businesslike and not ramble?” These are all really good questions, because reality says that when one didn’t grow up/come of age within social media, and/or doesn’t spend all one’s time on social [...]