Exploring and understanding audience, encouraging communication, announcing excerpts and celebrating book releases. Just basically talking about websites... and the occasional cupcake.
The other day an author client reported to me that she thought her blog posts that related to her books/writing and her site should be phased out. She had received some emails from her fan base saying they preferred her posts that were focused on motherhood, weight issues, relationships and such.
Okay, so this may be [...]
Many years after Six Feet Under wrapped up I stumbled upon the last sequence of the last show of the series on YouTube and I was instantly transported back to the story. All the investment in those characters came rushing back.
I regularly suggest to authors that they write a little something on their website for [...]
I have a new client who realized she needed a redesign, but aside from the visuals (she was right! They needed work), she was less sure about her content. She was ready to simply carry it over.
I did not agree. The content did not contain enough about her, which has to be, IMO, one of [...]
When someone says your name for the first time, how often is it mispronounced? Even with a name as obvious as mine, well over half the time it comes back to me as “Colter” or “Cutler.”
But some folks have it made. Their names are easy to pronounce. Nora Roberts. Julia Quinn. Jane Porter.
And this is [...]
When you advertise something on your site, be complete. If your product contains parts, list all those parts. Here is what happened:
My daughter (not pictured here, this is a totally random child), newly enamored of The Wizard of Oz, must have ruby slippers for Halloween. Dorothy, however, is aggressively trademarked, making finding her exact wardrobe [...]
