Exploring and understanding audience, encouraging communication, announcing excerpts and celebrating book releases. Just basically talking about websites... and the occasional cupcake.
Abi and I just came back from the LA Festival of Books, where I remembered a few things and learned a few more. I attended UCLA as an undergrad, and I had forgotten just how pretty the campus was (this balanced out how vividly I remembered just how hot LA could get, ah-hem). The beautiful [...]
For our author clients, they often request that their newsletter go out overnight so it is waiting in people’s inboxes the morning of their book’s official street date.
While we definitely support a newsletter on the day of the release, we hardly ever recommend sending emailed newsletters out overnight.
First, people tend to allocate less time to [...]
I just received an email that I almost tossed into my spam bucket. The subject line was “April Newsletter.” Why do people do this? Sure, the sender knows what it means, but this is a question of audience. Is the file or email name meaningful to the recipient? Will they know right away what the [...]
