Exploring and understanding audience, encouraging communication, announcing excerpts and celebrating book releases. Just basically talking about websites... and the occasional cupcake.
Even in this hideous economic environment, it’s not sound policy to take on every client who expresses interest in working with us. I once got some fantastic advice that I use all the time, that just proved a life-saver yet again:
ASK A LOT OF QUESTIONS.
The gist is this: if your potential new client isn’t forthcoming [...]
Welcome to the new podcast series: Promotional Secrets for Authors! brought to you by Waxcreative Design and Autographed By The Author stickers.
Hosted by award-winning author and professional publicity coach Elizabeth Yarnell, these podcasts connect author to author about book promotion.
This week, we have Mia Marlowe (one of Waxcreative’s newest launches). Mia Marlowe is a lucky [...]
Facebook makes changes all the time and usually with little warning and less explanation. It’s become a common pattern — Facebook restructures something, there’s public outrage, Mark Zuckerberg issues an apology-that-doesn’t-apologize (”We are sorry you having difficulty with the change, but…”), and everyone grudgingly gets used to the change.
Code-level structural changes to Fan Pages, however, [...]
We have a client who is gun-shy with her laptop. She’s older than I am, and I was already a big fan of Led Zeppelin when John Bonham died, so that dates us both pretty well. Our client is trying to use her blog, but gets so afraid of making a mistake she seizes up, [...]
How integral is a great website to pushing your sales and listmaking status?
We believe having a great website invariably assists in reinforcing the urge to purchase. The buyer is welcomed, and reassured that the purchase is supported. The difference in entering a great website vs a mediocre or poor one is similar to the difference [...]
