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Exploring and understanding audience, encouraging communication, announcing excerpts and celebrating book releases. Just basically talking about websites... and the occasional cupcake.

Category Archives: Understanding Audience

A Different Kind of Author Site

Not really an “author site” at all, actually. And calling it a dedicated “book site” would be inaccurate, too. Really, it’s a character site, as it the web home of Ronald “Cheesie” Mack, the 11-year-old narrator of Cheesie Mack Is Not a Genius or Anything–CheesieMack.com, and it’s brand new in our portfolio.
Cheesie Mack Is Not [...]

Always lead back to your website

Yes, Facebook has changed the face of the internet and the inherent power of the website. What has happened is that there are now essentially two Internets: the one where your site resides, and Facebook. This is a for-better-or-for-worse thing. And while Facebook has incredible power, it is not your site. It does not [...]

We Love Bookmarks: Reason #3

For the writer: They’re cheaply printed and easily changeable.
I love when we can take a backside to a bookmark and add to an author’s growing backlist. We highlight your new book on the front and then merely work on an existing design for the back.
And of course, with a fantastic front, usually simple color changes [...]

What Zuckerberg said

TIME recently named Mark Zuckerberg, founder and CEO of Facebook, their Person of the Year for 2010. It is an interesting article, perhaps a little more on the worshipful side than I would have expected from TIME, but Zuckerberg, like Gutenberg, has succeeded in completely changing the way the world communicates with each other — [...]

Don’t make your site visitors tense just because you write suspense

We are working on a site right now for a suspense author. She says she supposes it could be considered romantic suspense because there is romance in it, but she really drags her characters through it. It’s really quite psychological, she says.
During the Discovery phase she cited other authors in her field. This is standard [...]

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