Exploring and understanding audience, encouraging communication, announcing excerpts and celebrating book releases. Just basically talking about websites... and the occasional cupcake.
Someone was doing some seriously creative thinking.
Bravo OK Go! Wired has a great article on how this Rube Goldberg machine was built, but feat of engineering or not, it’s beautiful to watch.
The logo has changed. It’s happier. Less corporate. More Twitter-ish. Very Facebook-y. Kind of Flickr-like.
The New York Times is calling these logos “Warmer” and “Fuzzier,” which is an editorially cute way of saying “More Accessible,” which is exactly what it is… or more correctly, what it has evolved into.
With Web 2.0 (you know what it [...]
Last month, on her birthday no less, we launched Stephanie Tyler’s new site. It was so exciting for us that had she not been across the country, we would have brought over cupcakes.
StephanieTyler.com is a big site. It is content-rich, and not just in the blog. However, two potential problems with a huge site exist:
A) [...]
Books move from author to editor to publisher to retailer, and at each step, the players strive to make the ultimate product as attractive to the reader as possible. In short, they market. They promote. They sell.
One of the newer tactics is to create and distribute a video book promo online. Like film previews, the [...]
Client: Jane Porter
Set-up:
Jane has always made a concerted effort to bring in a lot of fun content to her site. She regularly posts to her blog, adds oodles of snapshots and interview links, and she keeps her active events schedule up to date. Her readers feel a real connection with her as an author and [...]
