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Exploring and understanding audience, encouraging communication, announcing excerpts and celebrating book releases. Just basically talking about websites... and the occasional cupcake.

Category Archives: Web Aesthetics

And Then There Was Salsa

To experience 37 of the coolest seconds on the web, check out this video “And Then There Was Salsa” by Frito Lay Dips. You must click over to their site, we couldn’t reproduce it within our blog.
Hats off and much genuflecting to the creators. This makes me want to dance, get chips, and speak Spanish.

Best Book Video Promo of the Year

It’s witty, enticing, and makes me smile. Exactly what one would want from a book video promo:

It is, obviously, the Book video for Julia Quinn’s upcoming book Ten Things I Love About You, created by Brady Hall, Harper Collins’s go-to guy for video. And yes, I know I called Julia’s last video (also Brady’s work) [...]

Brilliantly Art Directed Fantastic Video

Someone was doing some seriously creative thinking.

Bravo OK Go! Wired has a great article on how this Rube Goldberg machine was built, but feat of engineering or not, it’s beautiful to watch.

The New Era of the Logo

The logo has changed. It’s happier. Less corporate. More Twitter-ish. Very Facebook-y. Kind of Flickr-like.
The New York Times is calling these logos “Warmer” and “Fuzzier,” which is an editorially cute way of saying “More Accessible,” which is exactly what it is… or more correctly, what it has evolved into.
With Web 2.0 (you know what it [...]

New Launches: Stephanie Tyler

Last month, on her birthday no less, we launched Stephanie Tyler’s new site. It was so exciting for us that had she not been across the country, we would have brought over cupcakes.
StephanieTyler.com is a big site. It is content-rich, and not just in the blog. However, two potential problems with a huge site exist:
A) [...]

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