Exploring and understanding audience, encouraging communication, announcing excerpts and celebrating book releases. Just basically talking about websites... and the occasional cupcake.
Books move from author to editor to publisher to retailer, and at each step, the players strive to make the ultimate product as attractive to the reader as possible. In short, they market. They promote. They sell.
One of the newer tactics is to create and distribute a video book promo online. Like film previews, the [...]
Client: Jane Porter
Set-up:
Jane has always made a concerted effort to bring in a lot of fun content to her site. She regularly posts to her blog, adds oodles of snapshots and interview links, and she keeps her active events schedule up to date. Her readers feel a real connection with her as an author and [...]
To double space after a period or not to. That is no longer a question.
The answer is unequivocally no. There is only one space after a period. Period. You may argue. You may moan. You may claim that you cannot be taught new tricks and it looks fine to you, but if you double space [...]
I found myself at my printer’s this morning waiting for a press check. If you have ever done a press check you know it is both incredibly worth while and a sometimes frustrating waste of time. You need to be there to make sure the job is printing the way you want. It’s your last [...]
Once upon a time, before New York Times bestselling author Christina Dodd was on said list she had the dubious (and now fabulously storytelling-worthy) honor of being “That author with the three-armed heroine on the cover.”
Recently I came across this site: 12 Worst Photoshop Mistakes ever, featuring Ms. Dodd’s 1993 cover of Castles in the [...]
