Exploring and understanding audience, encouraging communication, announcing excerpts and celebrating book releases. Just basically talking about websites... and the occasional cupcake.
I found myself at my printer’s this morning waiting for a press check. If you have ever done a press check you know it is both incredibly worth while and a sometimes frustrating waste of time. You need to be there to make sure the job is printing the way you want. It’s your last [...]
Julia Quinn, Samantha James, Elizabeth Boyle, Sophia Nash, and a bunch of other extremely talented authors all boast one valuable ace in their hand: editor Lyssa Keusch.
Lyssa has been an editor with Avon for a long time — since before everyone had a website (but she’s no dinosaur!). So she has seen the evolution first [...]
In a recent email, a prospective client frustrated to me: “I should be able to handle this website thing,” but she was never on top of it, and didn’t feel that the appearance of what she had even remotely placed her in a favorable light. She clearly wasn’t happy with her presentation to the world.
She [...]
