Exploring and understanding audience, encouraging communication, announcing excerpts and celebrating book releases. Just basically talking about websites... and the occasional cupcake.
How integral is a great website to pushing your sales and listmaking status?
We believe having a great website invariably assists in reinforcing the urge to purchase. The buyer is welcomed, and reassured that the purchase is supported. The difference in entering a great website vs a mediocre or poor one is similar to the difference [...]
Really bad. So bad I can’t post straight screenshots because that would just be snarky. It’s a small industry, our niche market is, and were I to post these If your site looks like this, redesign immediately examples, I am just being mean. So I took small screenshots and did my best to preserve the [...]
We are working on a site right now for a suspense author. She says she supposes it could be considered romantic suspense because there is romance in it, but she really drags her characters through it. It’s really quite psychological, she says.
During the Discovery phase she cited other authors in her field. This is standard [...]
ETA: Due to public disgust, GAP NIXES UGLY NEW LOGO IN FAVOR OF THE OLD BLUE SQUARE. Their press release afirms everything we said in this blog post. Power to the people and all us design nerds! –Max
Or rather, it should have been about buy-in.
A few days ago, on their Facebook page, Gap updated their [...]
I love watching the team work. As art/creative director I am definitely part of the process, but I don’t have my hands on the mouse or the the sketchpad. We have design summits here — stretches of time where Misono and Estella turn off email, and I don’t bug them with new or little things [...]
