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	<title>Waxcreative Design Blog</title>
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	<link>http://waxcreative.com/blog</link>
	<description>Talking about websites</description>
	<pubDate>Tue, 22 Jul 2008 23:28:10 +0000</pubDate>
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		<title>Morrow/Avon Editor Lyssa Keusch recommends Waxcreative</title>
		<link>http://waxcreative.com/blog/2008/07/lyssa-keusch/</link>
		<comments>http://waxcreative.com/blog/2008/07/lyssa-keusch/#comments</comments>
		<pubDate>Tue, 22 Jul 2008 22:25:05 +0000</pubDate>
		<dc:creator>Emily Cotler</dc:creator>
		
		<category><![CDATA[Testimonials]]></category>

		<category><![CDATA[The Book Business]]></category>

		<category><![CDATA[Web Design]]></category>

		<category><![CDATA[author websites]]></category>

		<category><![CDATA[Avon]]></category>

		<category><![CDATA[design]]></category>

		<category><![CDATA[Elizabeth Boyle]]></category>

		<category><![CDATA[Harper Collins]]></category>

		<category><![CDATA[Julia Quinn]]></category>

		<category><![CDATA[Lyssa Keusch]]></category>

		<category><![CDATA[Morrow]]></category>

		<category><![CDATA[Morrow/Avon]]></category>

		<category><![CDATA[publishing business]]></category>

		<category><![CDATA[Samantha James]]></category>

		<category><![CDATA[Sophia Nash]]></category>

		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://waxcreative.com/blog/?p=52</guid>
		<description><![CDATA[Julia Quinn, Samantha James, Elizabeth Boyle, Sophia Nash, and a bunch of other extremely talented authors all boast one valuable ace in their hand: editor Lyssa Keusch.
Lyssa has been an editor with Avon for a long time — since before everyone had a website (but she’s no dinosaur!). So she has seen the evolution first [...]]]></description>
		<wfw:commentRss>http://waxcreative.com/blog/2008/07/lyssa-keusch/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Taking Names</title>
		<link>http://waxcreative.com/blog/2008/07/taking-names/</link>
		<comments>http://waxcreative.com/blog/2008/07/taking-names/#comments</comments>
		<pubDate>Mon, 14 Jul 2008 18:18:48 +0000</pubDate>
		<dc:creator>Emily Cotler</dc:creator>
		
		<category><![CDATA[Booksigning Tips]]></category>

		<category><![CDATA[Events]]></category>

		<category><![CDATA[The Book Business]]></category>

		<category><![CDATA[Understanding Audience]]></category>

		<category><![CDATA[autographed by the author]]></category>

		<category><![CDATA[autographed by the author sticker]]></category>

		<category><![CDATA[autographing]]></category>

		<category><![CDATA[book signing]]></category>

		<category><![CDATA[bookmark]]></category>

		<category><![CDATA[Booksigning]]></category>

		<category><![CDATA[branding]]></category>

		<category><![CDATA[can spam]]></category>

		<category><![CDATA[cann-spam]]></category>

		<category><![CDATA[electronic newsletter]]></category>

		<category><![CDATA[Jane Porter]]></category>

		<category><![CDATA[Julia Quinn]]></category>

		<category><![CDATA[newsletter list]]></category>

		<category><![CDATA[stickers]]></category>

		<guid isPermaLink="false">http://waxcreative.com/blog/?p=50</guid>
		<description><![CDATA[The people you meet at your booksignings can turn out to be some of the most influential players in your brand. These are people who took the time to come out to meet you, or at the very least, happened upon you at the bookstore and made the effort to connect. We are not talking [...]]]></description>
		<wfw:commentRss>http://waxcreative.com/blog/2008/07/taking-names/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Cover bloopers</title>
		<link>http://waxcreative.com/blog/2008/07/cover-bloopers/</link>
		<comments>http://waxcreative.com/blog/2008/07/cover-bloopers/#comments</comments>
		<pubDate>Tue, 08 Jul 2008 21:55:35 +0000</pubDate>
		<dc:creator>Emily Cotler</dc:creator>
		
		<category><![CDATA[Fun Site Features]]></category>

		<category><![CDATA[The Book Business]]></category>

		<category><![CDATA[Web Aesthetics]]></category>

		<category><![CDATA[book covers]]></category>

		<category><![CDATA[christina dodd]]></category>

		<category><![CDATA[covers]]></category>

		<category><![CDATA[Eloisa James]]></category>

		<category><![CDATA[mea culpa]]></category>

		<category><![CDATA[photoshop]]></category>

		<category><![CDATA[photoshop mistakes]]></category>

		<category><![CDATA[publishing]]></category>

		<category><![CDATA[three-armed heroine]]></category>

		<guid isPermaLink="false">http://waxcreative.com/blog/?p=32</guid>
		<description><![CDATA[Once upon a time, before New York Times bestselling author Christina Dodd was on said list she had the dubious (and now fabulously storytelling-worthy) honor of being &#8220;That author with the three-armed heroine on the cover.&#8221;
Recently I came across this site: 12 Worst Photoshop Mistakes ever, featuring Ms. Dodd&#8217;s 1993 cover of Castles in the [...]]]></description>
		<wfw:commentRss>http://waxcreative.com/blog/2008/07/cover-bloopers/feed/</wfw:commentRss>
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		<item>
		<title>Steve Axelrod talks shop</title>
		<link>http://waxcreative.com/blog/2008/07/steve-axelrod-talks-shop/</link>
		<comments>http://waxcreative.com/blog/2008/07/steve-axelrod-talks-shop/#comments</comments>
		<pubDate>Sun, 06 Jul 2008 23:41:07 +0000</pubDate>
		<dc:creator>Emily Cotler</dc:creator>
		
		<category><![CDATA[Events]]></category>

		<category><![CDATA[Testimonials]]></category>

		<category><![CDATA[The Book Business]]></category>

		<category><![CDATA[Understanding Audience]]></category>

		<category><![CDATA[Web Aesthetics]]></category>

		<category><![CDATA[agents]]></category>

		<category><![CDATA[Axelrod Agency]]></category>

		<category><![CDATA[Christine Feehan]]></category>

		<category><![CDATA[Emily Cotler]]></category>

		<category><![CDATA[Jayne Ann Krentz]]></category>

		<category><![CDATA[Julia Quinn]]></category>

		<category><![CDATA[Kathleen Eagle]]></category>

		<category><![CDATA[LaVyrle Spencer]]></category>

		<category><![CDATA[literary agent]]></category>

		<category><![CDATA[romance author agent]]></category>

		<category><![CDATA[Romance Writers of America]]></category>

		<category><![CDATA[RWA]]></category>

		<category><![CDATA[RWA national convention]]></category>

		<category><![CDATA[Steve Axelrod]]></category>

		<category><![CDATA[Steven Axelrod]]></category>

		<category><![CDATA[Susan Elizabeth Phillips]]></category>

		<guid isPermaLink="false">http://waxcreative.com/blog/?p=36</guid>
		<description><![CDATA[Every year at the Romance Writers of America national convention I see, on average, over 20 clients and help plan their coming year. I am usually parked at a table taking meetings – one after another, it’s me and my laptop. I am a fixture.
Each year there is one person who walks by, stops and [...]]]></description>
		<wfw:commentRss>http://waxcreative.com/blog/2008/07/steve-axelrod-talks-shop/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Sign Your Book&#8230; And Get Your Reader to Review It.</title>
		<link>http://waxcreative.com/blog/2008/06/sign-your-book/</link>
		<comments>http://waxcreative.com/blog/2008/06/sign-your-book/#comments</comments>
		<pubDate>Fri, 27 Jun 2008 15:06:11 +0000</pubDate>
		<dc:creator>Emily Cotler</dc:creator>
		
		<category><![CDATA[Booksigning Tips]]></category>

		<category><![CDATA[Events]]></category>

		<category><![CDATA[Understanding Audience]]></category>

		<category><![CDATA[amazon]]></category>

		<category><![CDATA[amazon reader review]]></category>

		<category><![CDATA[authorgraphed book]]></category>

		<category><![CDATA[autographed book]]></category>

		<category><![CDATA[autographed by author]]></category>

		<category><![CDATA[autographed by the author]]></category>

		<category><![CDATA[autographed sticker]]></category>

		<category><![CDATA[Barack Obama]]></category>

		<category><![CDATA[barackobama.com]]></category>

		<category><![CDATA[Booksigning]]></category>

		<category><![CDATA[Booksigning tip]]></category>

		<category><![CDATA[reader review]]></category>

		<category><![CDATA[signed book]]></category>

		<category><![CDATA[targeted audience]]></category>

		<guid isPermaLink="false">http://waxcreative.com/blog/?p=44</guid>
		<description><![CDATA[When you are signing your book at an event you are in a perfect situation to encourage an action from the person standing in front of you. This person is already clearly interested in you and your book so the term &#8220;targeted audience&#8221; is beautifully applicable. You have a plum presented to you. Make the [...]]]></description>
		<wfw:commentRss>http://waxcreative.com/blog/2008/06/sign-your-book/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Hummingbird Cupcakes&#8230; Yum!</title>
		<link>http://waxcreative.com/blog/2008/06/hummingbird-cupcakes/</link>
		<comments>http://waxcreative.com/blog/2008/06/hummingbird-cupcakes/#comments</comments>
		<pubDate>Mon, 23 Jun 2008 22:25:57 +0000</pubDate>
		<dc:creator>Tarrin Petersen</dc:creator>
		
		<category><![CDATA[Cupcakes]]></category>

		<category><![CDATA[cream cheese frosting]]></category>

		<category><![CDATA[cupcake recipe]]></category>

		<category><![CDATA[dessert]]></category>

		<category><![CDATA[hummingbird]]></category>

		<category><![CDATA[hummingbird cupcake]]></category>

		<category><![CDATA[Philadelphia cream cheese]]></category>

		<category><![CDATA[southern dessert]]></category>

		<category><![CDATA[Tarrin Petersen]]></category>

		<category><![CDATA[work distraction]]></category>

		<guid isPermaLink="false">http://waxcreative.com/blog/?p=38</guid>
		<description><![CDATA[I adore cupcakes. They’re cute, portable, and a most delightful surprise: make a batch, distribute (neighbors, co-workers, your favorite barista, etc.), and watch the moods improve.
Every few months, I will be contributing a cupcake recipe to the WaxBlog from my personal collection, so please bake, hopefully enjoy, and comment with your review. ~Tarrin

Hummingbird Cupcakes 
A [...]]]></description>
		<wfw:commentRss>http://waxcreative.com/blog/2008/06/hummingbird-cupcakes/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Do-It-Yourself Websites. Hmmmm.</title>
		<link>http://waxcreative.com/blog/2008/06/do-it-yourself-websites-hmmmm/</link>
		<comments>http://waxcreative.com/blog/2008/06/do-it-yourself-websites-hmmmm/#comments</comments>
		<pubDate>Tue, 17 Jun 2008 20:47:08 +0000</pubDate>
		<dc:creator>Emily Cotler</dc:creator>
		
		<category><![CDATA[Web Design]]></category>

		<category><![CDATA[design your own site]]></category>

		<category><![CDATA[design your own website]]></category>

		<category><![CDATA[develop website]]></category>

		<category><![CDATA[do it yourself web]]></category>

		<category><![CDATA[site design]]></category>

		<category><![CDATA[website design]]></category>

		<guid isPermaLink="false">http://waxcreative.com/blog/?p=30</guid>
		<description><![CDATA[In a recent email, a prospective client frustrated to me: &#8220;I should be able to handle this website thing,&#8221; but she was never on top of it, and didn&#8217;t feel that the appearance of what she had even remotely placed her in a favorable light. She clearly wasn&#8217;t happy with her presentation to the world.
She [...]]]></description>
		<wfw:commentRss>http://waxcreative.com/blog/2008/06/do-it-yourself-websites-hmmmm/feed/</wfw:commentRss>
		</item>
		<item>
		<title>CASE STUDY: After fifteen years of one kind of book, here comes another.</title>
		<link>http://waxcreative.com/blog/2008/06/case-study-after-fifteen-years-of-one-kind-of-book-here-comes-another/</link>
		<comments>http://waxcreative.com/blog/2008/06/case-study-after-fifteen-years-of-one-kind-of-book-here-comes-another/#comments</comments>
		<pubDate>Tue, 10 Jun 2008 21:10:33 +0000</pubDate>
		<dc:creator>Emily Cotler</dc:creator>
		
		<category><![CDATA[Case Studies]]></category>

		<category><![CDATA[Search Engines]]></category>

		<category><![CDATA[The Book Business]]></category>

		<category><![CDATA[Understanding Audience]]></category>

		<category><![CDATA[Susan Kay Law]]></category>

		<category><![CDATA[Susan Law]]></category>

		<category><![CDATA[Susie Kay Law]]></category>

		<category><![CDATA[Susie Law]]></category>

		<guid isPermaLink="false">http://waxcreative.com/blog/?p=29</guid>
		<description><![CDATA[Client: Susan Kay Law
Set-up: 
Susan had been writing sweet, Americana historical romances for well over a decade. Two RITAs, twelve novels, one novella, and a gazillion fans after her Golden Heart in the early nineties. Then she suddenly shifted focus, and was excited about her new directions. But her site fit her backlist, not her [...]]]></description>
		<wfw:commentRss>http://waxcreative.com/blog/2008/06/case-study-after-fifteen-years-of-one-kind-of-book-here-comes-another/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Books, Books, and more Books!</title>
		<link>http://waxcreative.com/blog/2008/06/bookexpo-america/</link>
		<comments>http://waxcreative.com/blog/2008/06/bookexpo-america/#comments</comments>
		<pubDate>Thu, 05 Jun 2008 20:29:17 +0000</pubDate>
		<dc:creator>Abi Bowling</dc:creator>
		
		<category><![CDATA[Events]]></category>

		<category><![CDATA[The Book Business]]></category>

		<category><![CDATA[Arianna Huffington]]></category>

		<category><![CDATA[Author Stickers]]></category>

		<category><![CDATA[Autographed By The Author Stickers]]></category>

		<category><![CDATA[Barbara Walters]]></category>

		<category><![CDATA[BEA]]></category>

		<category><![CDATA[Billie Jean King]]></category>

		<category><![CDATA[Book Expo]]></category>

		<category><![CDATA[Book Expo America]]></category>

		<category><![CDATA[BookExpo]]></category>

		<category><![CDATA[BookExpo America]]></category>

		<category><![CDATA[Brooke Shields]]></category>

		<category><![CDATA[Dave Barry]]></category>

		<category><![CDATA[Elizabeth Boyle]]></category>

		<category><![CDATA[free books]]></category>

		<category><![CDATA[Jackie Collins]]></category>

		<category><![CDATA[JQ]]></category>

		<category><![CDATA[Julia Quinn]]></category>

		<category><![CDATA[Keeper of the Grail]]></category>

		<category><![CDATA[Laurie Kellar]]></category>

		<category><![CDATA[Linda Lael Miller]]></category>

		<category><![CDATA[Love Letters From A Duke]]></category>

		<category><![CDATA[Mary Castillo]]></category>

		<category><![CDATA[Michael Spradlin]]></category>

		<category><![CDATA[Mike Spradlin]]></category>

		<category><![CDATA[NYT Bestseller]]></category>

		<category><![CDATA[Philippa Gregory]]></category>

		<category><![CDATA[Quinn]]></category>

		<category><![CDATA[Right Is Wrong]]></category>

		<category><![CDATA[Susan Wiggs]]></category>

		<category><![CDATA[Switchcraft]]></category>

		<category><![CDATA[The Lost Duke of Wyndham]]></category>

		<category><![CDATA[The Scrambled States of America Talent Show]]></category>

		<category><![CDATA[The Youngest Templar]]></category>

		<category><![CDATA[William Shatner]]></category>

		<category><![CDATA[Wyndham]]></category>

		<guid isPermaLink="false">http://waxcreative.com/blog/?p=27</guid>
		<description><![CDATA[This past weekend Emily and I attended BookExpo America at the Los Angeles Convention Center. This was my first BEA, and let me tell you, I hope it is not my last.
I love books. If my husband would let me, I would line all the available wall space in my house with shelves for books. [...]]]></description>
		<wfw:commentRss>http://waxcreative.com/blog/2008/06/bookexpo-america/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Good signage</title>
		<link>http://waxcreative.com/blog/2008/05/good-web-navigation/</link>
		<comments>http://waxcreative.com/blog/2008/05/good-web-navigation/#comments</comments>
		<pubDate>Sat, 24 May 2008 14:05:56 +0000</pubDate>
		<dc:creator>Emily Cotler</dc:creator>
		
		<category><![CDATA[Understanding Audience]]></category>

		<category><![CDATA[Web Aesthetics]]></category>

		<category><![CDATA[site nav]]></category>

		<category><![CDATA[site navigation]]></category>

		<category><![CDATA[site usability]]></category>

		<category><![CDATA[web aesthetic]]></category>

		<category><![CDATA[web audience]]></category>

		<category><![CDATA[web navigation]]></category>

		<category><![CDATA[web sign]]></category>

		<category><![CDATA[web signage]]></category>

		<category><![CDATA[web usability]]></category>

		<category><![CDATA[website audience]]></category>

		<category><![CDATA[website navigation]]></category>

		<category><![CDATA[website usability]]></category>

		<guid isPermaLink="false">http://waxcreative.com/blog/?p=26</guid>
		<description><![CDATA[
Let&#8217;s take a moment to praise good signage &#8212; otherwise known in the web world as good navigation. But my example below is with signage, and understanding the mood of your audience.
Recently I traveled across country to meet up with my extended family at Disney World. Had I been by myself I am sure I [...]]]></description>
		<wfw:commentRss>http://waxcreative.com/blog/2008/05/good-web-navigation/feed/</wfw:commentRss>
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