Make the Bestseller List #greatwebsite
How integral is a great website to pushing your sales and listmaking status?
We believe having a great website invariably assists in reinforcing the urge to purchase. The buyer is welcomed, and reassured that the purchase is supported. The difference in entering a great website vs a mediocre or poor one is similar to the difference in entering a house that is a mess vs entering one that is tastefully decorated and picked up. It’s just more welcoming and easier to get through. It leaves the visitor with a better feeling, regardless of how much the visitor may already love you (though if said visitor doesn’t already love you, a messy house is a turn-off, isn’t it?). Furthermore, if the author’s site can display a strong community aspect, then the welcoming feeling is extended past comfort into interactivity.
Of course if you don’t have a great book then there is no level of website investment will help. And if you don’t have publisher support behind you in the form of a print run that can support a list hit, then again, no effort on your part will land you on a list. And if your promo budget doesn’t support a really good professionally designed and maintained site, then don’t kick yourself over it — you will do the best you can. But it is hard to deny a connection between a great website and the ongoing building of a solid following. And a solid following unequivocally helps in terms of sales, primarily early sales which lead to listmaking. And impressive early sales almost always come into play during contract negotiations.
And the hip bone’s connected to the backbone…
* Jennie actually hit the list many months ago. I *just* found this screenshot in my files.
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