Dear Author, We were made for each other. Love, Wax
p.s. No need to get on bended knee, simply request a proposal. Let’s start talking about what you want; we’ll help you figure out what you need.
Fan-focused, guilty-pleasure author sites have specific needs with regards to book-related data and strategies to engage all readers, whether hardcore fans or new-to-you potentials. The challenge: how to connect and maintain without giving up half your life in the process?
We’ve created a unique and powerful online toolkit that has changed the author site. Anyone can customize a WordPress template, but this is not a set of plug-ins just anyone can download, this is Wax. Lots of developers refer to UX (the User Experience). Our CMS addresses CX: The Client Experience. YOU. It’s your name on the masthead, and this toolkit was built with you in mind.
Wax’s Author-Centric CMS… because CX matters
ORDER LINKS: By and large, author sites are not stores — you are promoting a brand, an overall experience. But we understand that a primary goal is to sell books. And once upon a time you linked to Amazon, maybe also B&N, one or two spots, and that was that.
Fast-forward to multiple formats, reissues, box sets, sales, affiliate tags, a parade of stores… But even in WordPress, it’s still a hard-coded endeavor to update order links across a site. Add a store and you have to hit all pages, multiple spots, text links, button links… Each instance needs styling—it can take a loooong time. Even if thoroughly checked, the opportunity for error is considerable. And then as your upcoming frontlist title comes on board… what a hassle to trickle the information to your web team as you get it. Or worse, if you are doing it yourself, such a drain on your time to keep hitting all the places where you have order links.
Our custom CMS resolves all these challenges. Time, cost, ease… Check, check, check.
BOOK PAGES & LISTS: It’s not just order links authors are drowning in. Other data driving your books is considerable. Novel or novella? Part of a series? Your purchasing audience wants to know the reading order. They often don’t remember title, just character name, and what about your value-adds, in place to direct an engaging Rabbit Hole? (We’re going to advise you to include something like this — more than just social media.)
And then there are things your publisher thinks are important, like listing ISBNs, mentioning reviews, calling out a special pre-order incentive, or the third rail of author web pages: the dreaded booklists, an updating black hole.
Managing this all either costs you a lot of time (or you just don’t do it), or a lot of money (or you elect not to have your web team do it). And it’s needed for every book (or you decide your career can thrive without the fan-focused Rabbit Hole-esque content). Plus, if you are redesigning, the time involved in populating a couple of dozen backlist pages starts to look cost-prohibitive (and that static, non-responsive site you’ve had for years starts looking better and better).
Our custom CMS goes beyond tackling this bad boy. Our revolutionary approach means managing book-related and book-specific data is now a whole different —and much easier— ball game.
FAN-BASED FAQ: Social media killed the FAQ. This is such a sad outcome for such a perfectly positioned structure with which to impart information to your audience (whether the question was asked, or you simply want people to know). As a result, Frequently Asked Questions are a frequently missed sales and social media opportunity. Without a easy-to-use FAQ (easy for both UX & CX), it’s neither easy to share-and-hyperlink back to your site (where the “buy now” buttons reside), nor useful in Rabbit Hole encouragement.
Our FAQ it makes it easy for clients to create and share Q&A-structured information on their sites and social media platforms, but so do some of the more robust plug-ins available (though ours is a far easier CX). However, the FAQ part of Waxcreative’s CMS goes beyond create & share. We embrace categorization. We encourage exploration. The Rabbit Hole this baby opened up is impressive. But don’t take our word for it — Google Analytics returned numbers on this confirming that our FAQ CMS is GOOD 4 ROI.
MUCH MORE: Did we mention our gorgeous graphics? Book covers and social images in addition to your site design? Did we mention our responsive, scalable, series-based family trees that YOU update? How about easy-as-pie event calendars and media kits? Home page news that doubles as a second way to land in readers’ inboxes? Yep, we do all that, too. In spades.